January arrives with the fresh air of a new year filling the city, bringing with it a sense of renewal.
As the cold truly sets in, preparations for "Mother's Day" are already beginning!
You might think it's a bit early, but in order to deliver heartfelt flowers to everyone, our Mother's Day planning starts immediately after Mother's Day in May concludes, moving forward for the following year.

No matter how many times you've given flowers for Mother's Day, there's always that fun feeling and a little bit of excitement, wondering "She'll love these flowers!" or "What color should I choose to make her happy?"

Flowers have always been messengers, conveying unspoken feelings across all eras.
All of us here are diligently preparing, pouring our hearts into ensuring we deliver a wonderful moment, even a small one, on that special day.

Now, let's talk about Mother's Day, which we proudly present.
How is the "catalog" that our customers see actually produced?
M, our public relations manager, will give you a little peek into the shooting process!

Of course, the stars of the Mother's Day catalog are the colorful flowers.
Looking at the flowers through the viewfinder, just a slight change in angle can make them seem to smile softly or stand tall and dignified.
Even the same flower can show us completely different expressions.

What we pay particular attention to during shoots is "light and shadow."
If the light is too strong, the color of the petals might look different, and if it's too weak, they might appear dark.
We repeatedly make small adjustments, such as moving a light by just a few centimeters, slightly rotating a flower to shape the shadow, or using a reflector to provide soft light, all in search of the perfect balance to make the flower look its most beautiful.

And indispensable for bringing out those expressions are the "shooting props."
The background color, the material of the vase, the way the petals are arranged – everything in the photograph is a crucial piece for conveying our feelings.
Even a seemingly ordinary wooden table, without detracting from the colors of the flowers, adds a gentle warmth.
The staff involved in the shoot are deeply committed, considering each flower with great care, meticulously perfecting even a placement difference of just a few centimeters.

Behind the scenes of the shoot is the desire that "both the giver and the receiver will smile."
We are making preparations for May to ensure that the flowers, carrying your sentiments, arrive in the best possible condition.
We hope this article gives you a little insight into the subtle details behind Takenaka Teien Ryokka's unique approach to Mother's Day.

In the second installment of our Mother's Day feature, we interview our company's designer who supervised this year's product designs.
We spoke with our Executive Flower Designer, who studied with Parisian floral artists and has handled numerous wedding decorations at five-star hotels in Tokyo and Kyoto!
Stay tuned!

≫ Click here for the second installment of the Mother's Day feature

≫ Click here for the special page where you can view Mother's Day products

≫ For employee benefits and more! We also accept large orders for corporate clients.